Sara is Director of Research and Professor of Virtual Environments at the Serious Games Institute at the University of Coventry where she leads an applied research team working closely with industry. Sara holds a visiting fellowship at the University of London, is elected Chair of the Lab Group and is a Fellow of the Royal Society of Arts.

Voted the Most Influential Woman in Technology 2009 and 2010 by US Fast Company, Sara also chairs the IEEE Serious Games and Virtual Worlds conferences (VS-Games) and is a regular speaker at international conferences. Sara currently holds 12 funded projects, funded through European, regional and national agencies. Her current research includes multimodal interfaces, experience design and perceptual modelling in games and virtual worlds. Sara publishes widely with over 90 publications (reports, journal articles, conference papers and books) in the areas of: pedagogy and e-learning, change management and serious games and virtual worlds for supporting training and learning. Recent publications include the Learning in Immersive Worlds Report and the Serious Virtual Worlds Report. Her   book Rethinking Learning for a Digital Age (edited with R. Sharpe and H. Beetham) is published by Routledge and her latest book Digital Games and Learning is available from Continuum (see flyer.pdf).

Prof Sara de Freitas